African Marketing was registered as a company in 1978. Originally the main focus lay in the bulk catering industry.  With the growing turnovers in this industry the first agencies were soon awarded, and a second leg could be established.

From here the Hospitality Catering was then targeted, allowing for African Marketing to focus on three different market segments and thus being less viable to changes in market situations.
Throughout the years focus was on non-perishable foods only.

The merger with QUALITY PRODUCTS (PTY) LTD. in 2005 opened the way for the sourcing and distribution of perishable products throughout Namibia to all market segments.